Alberta Share

Alberta Share is an initiative of the Alberta Food Bank Network Association.

History

The Alberta Food Bank Network Association launched Alberta Share in conjunction with Save-On-Foods and the Alberta Food Processors Association on November 1, 2002. Calgary Co-op, several Sobey/IGAs and numerous independent retailers have joined since. To date, Alberta Share has generated more than $250,000 for local food banks.

Concept

Alberta Share provides a simple way for consumers to support their local food banks, and in turn, those less fortunate. Albertans have always shown generosity in helping families in need. This program makes it easier to help people get high quality, nutritious food products. Alberta Share will enable food banks across Alberta to buy the food products that are most in demand.

Goals

To build heightened awareness and consumer support for those less fortunate within the community.
To assist needy families by increasing nutritional quality of food bank provisions.
To increase sales of local stores who wish to support local food banks.

How it works

An Alberta Share plastic card with a $2 value is distributed to Alberta food banks. Then, a volunteer from each food bank goes to local grocery stores to set up the cards in displays at checkouts. Consumers can then take the card out of the display holder and give it to the cashier for scanning. The card is then returned to the display and a $2 donation is added to the customer’s purchase total. Donation totals are reimbursed via a store credit to the local food bank. Food banks can then purchase a nutritionally balanced supply of provisions.

Milestones

To date the AFBNA have raised more than $250,000 for Alberta Food Banks!