Spread the Feeling
Spread the Feeling 2009
Kraft Peanut Butter Bears, Smoothie and Crunchy, gave free hugs at the Ice Palace at the West Edmonton Mall on August 22, 2009 in an effort to relieve hunger in Edmonton. For each hug given, Kraft Peanut Butter donated one 500 gram jar of peanut butter to Edmonton’s Food Bank. A total of 7,713 hugs were given, equaling a donation of 7,713 jars of peanut butter to the Food Bank.